Thursday, July 24, 2008

Tom Ford sunglasses a hit this summer

Want to look hot this summer and total celeb material?

Then look no further grab a pair of glamorous Tom Ford sunglasses, currently voted Number 3 in Marie Claire 10 Best Celebrity Sunglasses!

For a wide selection of Tom Ford range visit Send Optics.

Jennifer Lopez – Marc Jacobs

Celebrity favourite Marc Jacobs to look super cool during the summer months

Snap up a pair or look at the variety of designers from Bulgari, Chanel, Dior and many more at sendoptics.

Tuesday, July 22, 2008

“And…It’s a wrap!”

Wraparound sunglasses are making a comeback, and it's about time. These oversized frames are not only fantastic for UV protection from the sun, but make a substantial fashion statement and are incredibly on-trend this season.

Echoing back to the early 90s, wraparounds are back. Updated, sleek and the ultimate "shades", Carrie Bradshaw would be proud to don a pair.

A personal favourite are these Prada wraps from Send Optics; with a leather look finish and the eponymous embellished logo on the arms which really carry an air of rough edged elegance; fit for wandering the desert as a bohemian or perfect for eyeing up cowboys down Route 66.

Monday, July 21, 2008

WAG? Celeb? RThe rise of celebrity website

There's a huge proliferation in websites dedicated to copying celebrity style. One of our favs at he moment is www.seenon.com

Katie Holmes - Oliver People fan

A quick look on the unofficial (we think) www.katieholmes.com website reveals Katie's a big fan of Oliver Peoples sunglasses.

Oakleys - rugged sunglasses for outdoor perfectionists

Oakley’s is a brand synonymous with outdoor pursuits and an active lifestyle. Whether you're at home on the slopes, surf or half-pipe, here's a range of cool eye-wear that'll really cut a rug!

The stylish framed selection at sendoptics.com offer unisex appearance and appeal with the adoption of key features (tortoise-shell effect or industrial form) to enhance a contemporary touch and add a specific edge to the wearer’s look.

Wednesday, July 2, 2008

Big is Beautiful


Oversized eyewear looks great on all face shapes and is big news this summer.

Whether you’ve had one too many to drink the night before, have had an accessories crisis, or are looking to oomph up an outfit, oversized glasses are an easy solution.

An on-the-street example of easy sleek sophistication, designers have gone crazy for oversize this season. This is largely due to the abundance of space that the broad frames and arms allow in order to accommodate season-specific branding and designers’ logos.

If what you’re after is an immediately identifiable frame, oversized glasses are the way to go. And the wealth of designers with a fantastic offering of this particular style of eyewear this season is simply staggering. Take your pick from Bulgari, Chanel, Dior, Dolce and Gabbana, Roberto Cavalli, Versace or Yves Saint Laurent - or to save yourself some time, head over to sendoptics.com to peruse them all.

Getting the Hollywood look has never been so easy or so stylish; follow in the fashion footsteps of A-listers Nicole Richie, Sienna Miller, Victoria Beckham and Lindsay Lohan for an overt fashion statement.


Aviators – a Top Gun blast from the past…


Aviator glasses have been pushing at the peripheries of fashion for a few seasons now, and are a welcome throwback from the 80s due to their versatility (unlike puff-ball skirts). Pair your Aviators with some cowboy boots rock-a-billy style, an oversized shirt and chunky belt, or a pretty floral dress for any number of quintessential looks this season.

Designers have really gone to town on reinventing a fashion staple, and Aviators haven’t been so hot for decades. Opt for the classic Aviator by Ray Ban, or venture for something a touch more daring by designers who’ve brought their take on a classic frame to the fore of fashion with some great results.

Ray Ban Aviator sunglasses are very popular amongst celebrities like Lindsay Lohan and Renee Zellweger, whilst Clive Owen has been spotted wearing a pair whilst filming a scene for an upcoming movie.

Robert Cavalli, Emporio Armani and Paul Smith’s designs all use the basic style of the Aviator frames but put their own talents into creating some truly original sunglasses.

Roberto Cavalli has created Aviator sunglasses that are truly unique. His use of diamantes and incorporation of the Roberto Cavalli logo into a particular pair of Aviator sunglasses is remarkable and gives this pair a stylish and eye catching appearance. This pair of distinctive frames is available to own here from Send Optics.

Emporio Armani has designed a variety of different Aviator sunglasses. With a range of different colours and lens shades, Emporio Armani Aviator sunglasses are the perfect accessory to finish your look, adding a touch of class to any outfit.

Paul Smith at Send Optics provide a fantastic collection of classic Aviator sunglasses in a variety of different shades, such as: Gold, Grey, Pink and Purple. The simple design to Paul Smith’s Aviator sunglasses ensures a subtle, yet stylish accessory to own.

Ray Ban Revolution


You can’t have failed to miss the Ray Ban revolution hitting both the streets and the catwalks again. Everyone from Lily Allen to Penelope Cruz is picking up the world-renowned Wayfarer sunglasses, and it’s really encouraging to see the Wayfarers as an enduring fashion essential.

This is largely due to a helping hand from Hollywood’s golden age. Brought to the world’s attention in 1961 on the inimitable face of Audrey Heyburn in Breakfast at Tiffany’s, the Ray Ban Wayfarer style has failed to age. Instead, its versatility has allowed the Wayfarer to find a way back into contemporary fashion; however, not as vintage eyewear, but instead as an investment essential that will continue to be eternally on trend.

Instead of trawling the shops, our pick would be from Send Optics, which has a broad range of frame colours and lens shades to accentuate a classic look, whilst tailoring to your individual style.
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