The new Prada Postcard sunglasses collection features the same frame in six different colours, each inspired by sophisticated city destinations and the traditional seaside holiday.
To celebrate the launch of its Postcard collection of sunglasses, the brand teamed up with famous photographer Steven Meisel and supermodel Raza Zukauskaite to create its first short audio tale.
The film is accompanied by an equally stunning campaign featuring the model with her hair tied in bunches and plumped red lips, very Lolita (below).
Prada 19MS is lovingly handmade into an upswept shape which creates the illusion of model cheekbones and perfect brows. A Prada logo stands proud on the temple of these futuristic Prada sunglasses, which pay tribute to Milan, Manhattan, Paris, London and Lisbon in crystal frame colours.
The Prada Postcard collection has already captured the hearts of Katie Price, Eva Mendes and Katy Perry, who wore the 19MS during yet another sweet performance at the launch of the Volkswagen 2011 Jetta in Times Square, New York (above).
Summer holidays will soon feel like a distant memory as the cold draws in. But even after summer is over, Miuccia Prada has ensured that the magic of a beachside holiday shines on.
Break the mould and do things differently in the 19MS.
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