Monday, September 27, 2010

Persol re-launching Steve McQueen collection

Persol is re-launching the foldable sunglasses made famous by fashion and cinematic icon Steve McQueen.

Unfortunately the original pair seen in ‘The Get Away’ and ‘The Thomas Crown Affair’ sold to a private collector for big bucks a long time ago. But Persol has created a new vintage inspired range for their 2011 collection. And with a much more modest price tag.

But in recreating the sunglasses of one of the greatest ever male fashion icons, Persol has gone even better by hand sculpting the frames from one sheet of acetate. Not to be left out, the temple is decorated with a supreme silver arrow, which as we all know is an iconic Persol signature. The sunglasses come in more colours now too.

The brand is also launching a new ad campaign for SS 2011 featuring photographs of McQueen sporting his Persol 0714, shot by acclaimed photographer William Claxton.

Persol 0714 Black Polarised

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