Polaroid will be presenting its 2011 sunglasses collection at the TFWA World Exhibition, where it will be showcasing for the first time.
For the collection the brand has replaced bold brash logos in favour of more traditional and classic design.
Polaroid Eyewear Global Travel Retail Manager Rebecca Harwood Lincoln said: “Our 2011 sunglasses collection combines great styling with our ground-breaking technology for 100% UV protection UltraSight polarized lenses and sensible pricing, giving customers everything they want and more, from their Polaroid sunglasses.
“We have also developed our first ever eco-friendly sunglasses made from renewable materials, as part of our association with the PlanetSolar challenge to navigate around the world using only solar power.”
Polaroid provides polarised sunglasses in the styles of current designer models for a fraction of the price.
Polarised sunglasses reduce stress and fatigue on the eyes caused by reflective horizontal surfaces. Light waves travel in all different directions and while some prove useful to the human eye, enabling us to see, others such as horizontal light reflect off of reflective surfaces such as paving, snow and water, which results in white, blinding glare.
Inside every Polaroid lens is a vertically-aligned polarising layer which disallows horizontal light to pass through. This reduces squinting, eye strain and headaches, as well as enabling you to see the true colours of the world around you.
Each pair of Polaroid sunglasses has an online price of £36 (price subject to change) providing exceptional value for money. One pair of Polaroid sunglasses simply is not enough, but at these prices you can easily stretch to two or more pairs.
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