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The supermarket chain has stood by the 'celeb' during her earlier troubles, but say it is now 'impossible' for her to continue as part of their family focused campaign. 'For most of that time, she has been a successful part of our advertising campaigns, but has also been through some tough times in her personal life,' said a spokesperson for the food retailer. 'We have always stood by her, as an example of a normal person and mum who has experienced some of the modern-day culture of fame, and how difficult it can be to deal with. 'However, following the most recent allegations, we feel it is impossible for Kerry to continue to work with us as one of the faces of Iceland advertising. 'In recognition of the relationship we have developed, we will continue to try and help Kerry to ensure she get the most appropriate support, should she require our assistance.' The photographs and video footage of the 28 year old mum of 4 show her snorting cocaine in the bathroom of her Wilmslow home in Cheshire. Kerry Katona's Iceland's contract was reportedly worth a staggering £250,000, which she has been signed onto for the past 4 years. Her former publicist Max Clifford told the Daily Star that 'with every year that goes by she gets closer and closer to a very tragic end'. Kerry Katona was declared bankrupt in August last year, after failing to pay off a £417,000 tax bill. Iceland has yet to announce a replacement for the disgraced 'celeb', but the chain is currently using Coleen Nolan, star of ITV's Loose Women, to promote its supermarket chain. Ray Ban Collection - Mirror Kerry Katona's style, not her behaviour, with Ray Ban's Mirrored Aviator. |
Iceland has axed Kerry Katona from its advertisements after pictures allegedly showing her taking cocaine were published by the News of the World. 
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